Proposed challenge

The lawyer specialized in labour and social security law sought to increase her visibility by sharing her in-depth knowledge in news relevant to the public interest. The professional also wanted to promote a qualified debate about the importance of workers’ mental health with people who are a reference in the legal market. The goal was to inform the public about their rights and offer qualified knowledge on the topic of interest to everyone.

Our touch of inventiveness

Our strategy was to work with the press office & PR relations to strengthen the name of the mental health specialist in the market, in addition to increasing the credibility of her name, already well known in the legal world. With plain language and clear and consistent information, we gained important spaces, both in the local media in São Paulo and region and in the national media.

We also created a channel on YouTube and Spotify to publish her videocasts and podcasts called “Pod Saúde no Trabalho” (Health at Work Podcast), which periodically features the most important pension experts in Brazil, Dr. Adriane Bramante, Dr. José Roberto Sodero and Dr. Rita Silva

The intelligent transformation

In addition to qualified visibility in the target region, Adriana Belintani has built her digital reputation alongside mentors in her area, which reinforces her credibility and strengthens her name among her clients.