Proposed challenge

The office had maintained the same brand since its founding in 2001. When they started with us, they were afraid to modernize it, as they thought they would lose their visual identity.

We started the work with a detailed briefing, which allowed us to realize that the graphic element being used referenced a contradictory symbol for an environmental law office.

Our touch of inventiveness

We analysed the scenario and understood the profile of the office and its target audience. We proposed a rebranding through the development of a new visual identity and a modern, clean logo that represents the client’s values. Furthermore, we used global colour trends and contemporary typography, designed to be easily applied to different media and platforms, including digital and printed means.

We updated stationery materials by applying Visual Law techniques for printed and virtual business cards, petitions and documents, envelopes, notebooks, pens, and notepads, in addition to signs in the office environment.

The intelligent transformation

The new visual identity positions Pineda & Krahn as a cutting-edge law firm and authority in the environmental area, which directly impacts the perception of the market and its clients.