Proposed challenges

The German valve manufacturer’s Brazilian subsidiary sought a new market positioning by intensifying participation in fairs in the national and international sectors. Despite already having a presence in the biggest sectoral events, they felt that they could make more out of these participations, in addition to seeking other opportunities for more targeted events.

Our touch of inventiveness

We carried out detailed research for national and international events in the mining, pharmaceuticals and cosmetics, sanitation, and water treatment sectors, as well as green hydrogen. From this catalogue of targeted events, Gemü chose where to invest its market strengthening efforts. We also cover the main fairs by sending materials to the events publicity media, producing a press kit to be made available in the press rooms and in-person monitoring, which allows us to strengthen relationships with the vehicles present, mainly with specialists from each sector of interest. Event coverage also includes presence at Europe’s main chemical fair, ACHEMA. In addition to strengthening the brand in the media, we collected interviews with customers and experts in Germany, and monitored parallel events. This is also an opportunity to promote the brand’s relationship with the press and its customers.

The intelligent transformation

Gemü in Brazil became a benchmark in the German group’s communication actions. Its brand positioning actions are observed and often implemented in other subsidiaries around the world.